Patrick Barwise
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/o-426395/n/simply-better-winning-keeping-customers-by-delivering-w)
Simply Better Winning & Keeping Customers by Delivering W
Patrick Barwise, Sean Meehan
In this Ĺźradically conservativeĹź book, the authors advocate a Ĺźback-to-basicsĹź approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types o...
