Graphic Designer's Color Handbook

Color is one of the most essential as well as one of the most challenging elements of good design. And getting color right is one of the greatest hurdles faced by graphic designers today. Ironically, as new technologies such as computer monitors, digital photography, and digital printing have evolved, the complexities of color management have actually grown. This practical and comprehensive book offers the designer a trouble-shooting guide for all aspects of color usage and management. To help the reader to avoid common mistakes and inaccuracies before beginning a project, the book begins by walking the reader through the basics of color theory. From there, it moves methodically through the design process, covering everything from choosing color combinations and executing management techniques to designing with color on the Web and obtaining optimal printing results. Conceived as a companion volume to The Graphic Designer's Digital Printing and Prepress Handbook and Digital Photography for Graphic Designers, this book offers the designer an exhaustive resource for all questions and issues relating to color.