Corporate Strategy

Corporate Strategy by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. This new edition has been completely updated, including a new chapter on corporate transformation. David Collis has written a new chapter on Corporate Transformation that deals with the dynamics of corporate strategy and how corporations, such as GE and Novartis Pharmaceuticals, design and implement fundamental changes in their corporate strategies. |The Corporate Governance chapter has been updated to reflect recent events such as the Enron scandal and the Sarbanes-Oxley reforms, including information on corporate boards. |Examples and exhibits in the text have been completely updated. |12 to 15 new cases are available to supplement the material in the text available from Primis.|The resource-based framework from the past edition has been retained, with new, current examples added to complement it. |Brief, inexpensive and manageable length makes it perfect for short MBA courses and electives.