DECONSTRUCTING LOGO DESIGN

Deconstructing Logo Design is a practical and inspirational guide to logodesign. The book works on two levels—on one hand it is a showcase ofover 500 great logos from around the world, but it also goes one stepfurther by analyzing how and why logos are constructed to successfullycommunicate and convey brand value. The logos included in this book areorganized by industry sector, including Food and Drink, Fashion, Corporate,Travel and Tourism, Manufacturing and Marketing, Real Estate andDevelopment, Retail, Health and Beauty, Media and Entertainment, Sports,Nonprofit, Public Sector, Environment, Web and Telecom, and Architectureand Design. Each chapter deconstructs a range of recent logo solutions byexamining and discussing their choice of font, color, characteristics, andimagery. A short design brief and company history is also included in orderto illustrate how and why the logo design successfully portrays itsmessage. A selection of case studies provide further in-depth analysis, andwalk readers through the reasoning behind the design decisions that madethe logo work. "Focus On" sections provide useful information on specificelements such as typography, icons, and colors, and how to apply them tothe logo design. Deconstructing Logo Design allows readers to learn fromsuccessful international logo solutions, which they can then take away andapply to their own designs. It is a must-have book for any logo designer.