Directing Web Traffic

Covering website promotion by designers for designers, this text shows how to use design effectively for the Internet. It looks at how design can create interest and awareness around a website, help attract and keep visitors and ensure that they see what you want them to. Tried and tested off- and on-line promotional strategies are covered, as are search engine maximization, navigation, advertisements (banners, pop-ups and more), on-line surveys and guerrilla marketing. Profiles of a range of sites and campaigns show how good marketing works - and what should be avoided.