Experimental Methodology

This text presents a reader-friendly introduction to the basic principles of experimental psychological research. Experimental Methodology is organized so that each chapter focuses on a specific step in the research process. This text provides instruction in experimental research as well as non-experimental approaches such as ex-post facto research, correlational research, and survey research. Also included are qualitative research approaches such as ethnography and phenomenology.Incorporates both quantitative and qualitative research to give students a balanced perspective. Chapter-opening vignettes focus on current events to demonstrate the real-life relevance of psychological research. Study questions within each chapter help students test their comprehension as they read. A "Visual Overview" at the beginning of each chapter provides an engaging preview. Survey research is provided to bring more of a "real life" aspect to the text. Web addresses are included in most chapters to supplement core coverage.Challenge questions are included at the end of all chapters to help students understand the material discussed in each chapterShort practice exam is included at the end of all chapters to allow students to test their comprehension of the material.