Firms of Endearment

It's a fact that people are increasingly searching for higher meaning in their lives, both in their personal and professional ones.Nowadays people are happier working for companies that not only offer and deliver results and profits but also emotional and social values.Firms of Endearment illustrates this concept and explains how its not just about corporate social responsibility anymore, but is about building companies that can sustain success in a radically new era - an era where the focus for companies is 'share of heart' not just share of wallet. It looks at the workings behind hugely successful companies that have adopted this policy including IKEA, Commerce Bank and Costco. Firms of Endearment explains how they've earned powerful loyalty and affection from all their shareholders whilst still achieving fantastic sales.If you want your company to be a market leader, then this is the book for you.