This ground-breaking book from award-winning author Matt Watkinson reveals the fundamental, inseparable elements behind the success of every business. The Grid provides the mental scaffolding to help you: ? Evaluate and refine product and service ideas ? Reduce risk by considering the broader impact of strategic decisions ? Identify the root causes of business challenges ? Anticipate the impact of changes in the market and turn them to your advantage ? Collaborate more effectively across teams Combining practical guidance with real-world examples, The Grid will bring clarity and confidence to your business decision-making.