Internet Marketing. A Practical Approach

Alan Charlesworth
Internet Marketing. A Practical Approach
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Opis

Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.

Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations.

More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links.
Data wydania: 2009-02-10
ISBN: 978-0-7506-8684-6, 9780750686846
Język: angielski
Wydawnictwo: Routledge
Stron: 384
dodana przez: Vernau

Autor

Alan Charlesworth Alan Charlesworth Alan Charlesworth is a senior lecturer in marketing and digital marketing at a UK university and has been involved in marketing on the Internet in either practical, training, research, consultancy, or academic roles since 1996. He has published a nu...

Pozostałe książki:

Internet Marketing. A Practical Approach Key Concepts in E-Commerce
Wszystkie książki Alan Charlesworth

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