Introduction to E-Commerce

D. King
Ksi─ů┼╝ka Introduction to E-Commerce
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Opis

For undergraduate-level courses in Electronic Commerce.Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.Managerial issues-Highlighted in each chapter. Includes ethical and legal issues. Illustrates the implications of electronic commerce on business.Chapter-opening vignettes-Include the "lessons" learned from it, and a statement of what is to be learned in the chapter. Provides focus for students reading the chapter.Short application cases-In each chapter. Includes discussion questions. Demonstrates what companies small and large around the world are doing.In-chapter pedagogy-Each chapter starts with learning objectives and chapter TOC, and concludes with a summary organized by the learning objectives, and a real world case. Keeps students' interest and reinforces key points from the chapter.
Data wydania: 2004
ISBN: 978-0-13-122450-6, 9780131224506
J─Özyk: angielski
Wydawnictwo: Prentice Hall

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