Key Concepts in Strategic Management

Jonathan Sutherland, Diane Canwell
Ksi─ů┼╝ka Key Concepts in Strategic Management
Ksi─ů┼╝ka Key Concepts in Strategic Management
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Opis

Key Concepts in Strategic Management is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what strategic management is all about. It will be especially useful as a revision aid.
Data wydania: 2007
ISBN: 978-1-4039-2135-2, 9781403921352
J─Özyk: angielski
Wydawnictwo: Macmillan

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