Materials are the stuff of design. From the very beginning of human history, materials have been taken from the natural world and shaped, modified, and adapted for everything from primitive tools to modern electronics. This renowned book by noted materials engineering author Mike Ashby and industrial designer Kara Johnson explores the role of materials and the design process in product design, with a particular emphasis on creating both desired aesthetics and functionality. The new edition will feature even more of the highly useful materials profiles that give critical design, processing, performance, and application information for each material in question. And with improved photographs and drawings, the reader will be taken even more closely to the way real design is done by real designers, selecting the optimum materials for a successful product.