Methods in Behavioural Research

Paul C. Cozby
Ksi─ů┼╝ka Methods in Behavioural Research
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Methods in Behavioral Research is a concise introduction to research methods for psychology and behavioral science courses. It has been THE best selling text in this course for at least fifteen years, and is considered by many as the default student-friendly text for research methods, the one that students will read. Clear writing and examples. The eighth edition retains the core strengths of direct, clear writing and interesting, illustrative examples. Challenging concepts and complex research design issues come to live through carefully chosen examples of basic, applied, and program evaluation research..| Decision-making emphasis. Advantages and disadvantages of research methods and design are discussed in detail throughout the text. This continual, thought-provoking reinforcement helps students understand each step of the research process and helps them become better consumers of research..| Making sense of research. The text emphasizes understanding research. Reviewers consistently praise the text for the diversity and quality of examples that help students conceptualize and critique research and research design effectively..| Strong Pedagogy. Questions at the end of each chapter provide direct, practical activities for students that help them understand research by applying the information in the chapter. Other practical and proven features include: end of chapter key terms list, chapter outlines, a general glossary, Appendix A on writing research reports with a sample published manuscript, and statistical tests an tables appendixes..| Provides objective evaluation of the strengths and limitations of a range of empirical techniques..| Appendix on writing research reports is based on the new fifth edition of the Publication Manual of the American Psychological Association. A new example research paper is included as well..| The ethics chapter┼╝s organization conforms more closely to ethical issues as defined by Institutional Review Boards. Information on the Belmont Report and important cases such as the Tuskegee study is included. The 2002 APA Ethics Code is included as well.ll.| Literature search material is expanded to include information on Web-based searching and sources other than PsycINFO..| Expanded test item pool available on the Instructor┼╝s CD ROM, the Computerized Test Bank, or on the Web.eb.| Free Online Learning Center with additional resources for students and instructors including a study guide, research links, and the first-ever available on-line anthology of articles about doing research..|Provides objective evaluation of the strengths and limitations of a range of empirical techniques.
Data wydania: 2003
ISBN: 978-0-07-123235-7, 9780071232357
J─Özyk: angielski
Wydawnictwo: McGraw-Hill

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