Proactive Risk Management provides product development teams and project managers with a step-by-step process for managing innovation risk in an effective cross-functional manner. In addition to providing a formula, this book illuminates the rationale of managing project risks allowing project and product development managers to successfully adapt the process to their organizations and projects. Proactive Risk ManagementAs unique approach provides: A model of risk that is scalable to any size project or program and easily deployable as the risk management approach built into any product development or project management life cycle; Methods for identifying drivers (causes) of risks so you can manage root causes rather than the symptoms of risks; An appropriate quantification of the key factors of a risk that allows you to prioritize risks without introducing errors that render your numbers meaningless; A clear distinction between a risk and an issue and the different types of management they require; A vast array of supporting tools and strategies that support implementation of an effective project risk management program. Guidance on identifying and overcoming the organizational and cultural impediments that can block implementation of your risk management program. Proactive Risk Management stands apart from much of the literature on project risk management in its practical, easy-to-use, fact-based approach to managing all of the risks associated with a project. The depth of actual how-to information and techniques provided here is not available anywhere else.