Raising a Ladder to the Moon

To be successful businesses can no longer focus on profit alone. Modern companies must have a conscience - they must recognise that they have a contract with society and must participate in tackling problems of human rights, environmental sustainability, poverty, social exclusion and conflict facing local communities and the planet. The author examines which companies have got it right and which haven't and shows that it is no longer enough to talk about your values. To be successful you have to mean it. MALCOLM MCINTOSH is Director of the Corporate Citizenship Unit, Warwick Business School, University of Warwick. He is editor of the Journal of Corporate Citizenship and Advisor to the UK Foreign Office on Global Citizenship. He is Visiting Professor at the Ecole Nationale des Ponts et Chaussees School of International Business, Paris, France and Tokyo, Japan and Visiting Lecturer at INSEAD, France and the School of Policy Studies, University of Bristol. He is a leading world expert on Corporate Citizenship.