What do Enron, the Space Shuttle Columbia and 9/11 have in common? Catastrophes don't 'just happen.' From Enron to the Space Shuttle Columbia to 9/11, virtually every disaster is the end result of a long series of small mistakes -- each one easy to overlook, and set in motion because people simply refused to believe the evidence staring right at them. Robert E. Mittelstaedt first identifies the common factors beneath massive failures ranging from Watergate to Firestone Tire, Three Mile Island to 'New Coke.' Why did they happen? What could have prevented them? How did they spiral out of control? Then, drawing on these lessons, he introduces 'M3': the first systematic approach to managing multiple mistakes so they don't lead to disaster. Mittelstaedt addresses errors in preparation, execution, strategy, and culture. He shows how to build internal systems that trigger loud and actionable alarms before 'failure chains' accelerate beyond control. Mittelstaedt's techniques don't just apply to high-profile disasters: they're equally valuable in helping you avert failures arising from mistakes in analyzing markets, understanding customers, assessing feedback, or directing investments. Don't want the next failure to be yours? Read this book.How a chain of mistakes can lead to disaster if they go unrecognized. How to build internal systems that prevent "failure chains" from spiraling out of control. Practical techniques for avoiding business failures- whether they arise from preparation, strategy, execution, or culture.