Exploring Social Psychology

This brief, modular introduction to social psychology offers streamlined focus on issues such as belief and illusion, prejudice and diversity, and love and hate. The brevity of each of the book's 31 stand-alone modules makes this the perfect text for covering the core concepts in the field. The new edition includes expanded coverage of cultural diversity and the most current research from the 21st century.This fully revised fourth edition includes new research on self-esteem in collectivist and individualist cultures, gender differences in sexual attitudes, and counterarguments as a way to resist persuasion. An increased emphasis on cultural diversity and cultural norms includes information on Muslim veils, groupthink regarding the war in Iraq, and deindividuation in Northern Ireland. Updated pedagogy includes two new ĹźFocus OnĹź boxes: ĹźSelf-Serving Bias: How Do I Love Me? Let Me Count the WaysĹź and ĹźLiking Things Associated with Oneself.Ĺź Part of the prestigious McGraw-Hill Social Psychology series, Exploring Social Psychology is a paperback alternative priced significantly lower than standard hardcover texts, making the use of outside materials in the course affordable. The concise modular format is ideal for professors who do not use all of the material contained in lengthier chapters typical of most psychology texts. The author's voice and reflections on the personal significance of social psychology have proven to be popular with instructors and students. Key concepts and findings are highlighted within each stand-alone module, offering instructors complete flexibility in covering some modules and not others. Icons throughout the text direct students to the Online Learning Center, where they can gather more information on each module by viewing excerpts from The Social Connection video modules, participate in interactive exercises, and take module quizzes to test their knowledge.