STAGING SPACE

This book offers new solutions for event architecture, scenography, mediainstallations, interiors, and stage design. Thanks to globalization anddigitalization more and more aspects of our business lives and leisure timeare taking place on the internet. Consequently, there is more pressure tocreate the proper setting when we actually do come together. The spaceswhere we come into face-to-face contact with our target audiences have tobe precisely arranged in order to make an impact or to communicateinformation effectively on an emotional level. That is why so manydifferent creatives are currently working on developing designs in physicalspace. Staging Space presents an extensive collection of work in whichimages and space meld seamlessly into a single narrative entity. Thespectrum of examples includes exhibition and event architecture, interiordesign, art installation, and stage design as well as multimedia brandconcepts and light projections on city surfaces. The book also features anarray of hybrid solutions whose focus lies on using space to achievepre-defined dramatic effects. The diverse international work collected inStaging Space demonstrates inspirational new applications for aesthetics,information technology, and sales pitches. Because this work crossesboundaries between creative disciplines and defies convention, it gives usthe opportunity to appreciate the added value of a well thought-outpresentation in physical space. This insight is especially relevant forthose working as designers, interior decorators, and set designers, butalso for those in advertising and marketing.