Yes is More

YES IS MORE is the first monograph of its kind devoted exclusively to thetrailblazing practice of BIG, a Copenhagenbased group of architects,designers and thinkers operating within the fields of architecture,urbanism, research and development. Unlike a classic architectural monograph, this book is more of a manifestoof popular culture, in which BIG s methods, means, processes and approachto the concept of architecture are revealed as being as unconventional,unexpected and result-producing as the world in which it exists,continually reaffirming its mission with a resounding YES. In YES IS MORE BIG shows how its members respond to the polymorphousdemands, complex rules and highly specialized knowledge of society,creating tangible solutions through artistic processes: solutions that timeand again attract the interest of the population at large while earning therespect of aficionados across the globe. YES IS MORE speaks the language of popular culture, allowing the sublimeto shine through in the commonplace. It enables readers to gain insightsinto Big s processes, methods and results through the most approachable andpopulist means of communication the cartoon. BIG has repeatedly attracted public attention and triggered politicaldebate with projects such as a three-kilometerlong wall of social housingwrapped around a park of soccer fields in Copenhagen, the proposal toconsolidate all of Denmark s harbor activities in a star-shaped superharboralong the bridge between Denmark and Germany and recently by proposing tomove Denmark s national symbol, the Little Mermaid, to China for six monthsas part of the Danish Pavilion for the Shanghai World Expo in 2010 andgetting to do just that!