Continually praised by reviewers for its clear and concise writing style, this ground breaking and market-leading textbook is theory-based with a skill building and competency orientation. The authors provide lively contemporary examples to ground theory, to increase comprehension, and to help students become skillful communicators. COMMUNICATE! encourages active learning through well-designed analytical and skill-building activities, video scenarios, ethics cases, speech action-step exercises, and sample speeches. This book is ideal for a course that goes beyond understanding theory, and aspires to help students improve their communication skills. The twelfth edition of COMMUNICATE! reflects important changes in the field and has been updated to reflect the issues and interests of today's college students.