Competitive Intelligence & Global Business

D. Blenkhorn
Competitive Intelligence & Global Business
Popraw t─Ö ksi─ů┼╝k─Ö | Dodaj inne wydanie


Competitive intelligence (CI) is the practice of gathering and analysing information about competitors in order to gain an edge in the marketplace or by shoring up a company's defences prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends that affect and influence CI today, such as the impact of digital commerce (which enhances the speed with which products and services can be delivered around the world, as well as the speed with which competitors can surprise you), the effects of interest groups (such as those advocating environmental protections, which can tilt the playing fields), and new laws governing the practice of CI across borders. Contributions from researchers, scholars, and practitioners specializing in competitive intelligence reveal the most current practices in the field. In-depth analysis of emerging approaches to CI in North America, South America, Europe, and Asia, and in industries across the spectrum from pharmaceuticals to automotive supply chains, highlight the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendations for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy.
Data wydania: 2005
ISBN: 978-0-275-98140-2, 9780275981402
J─Özyk: angielski
Wydawnictwo: Greenwood Publishing Group

Gdzie kupi─ç

Ksi─Ögarnie internetowe
Sprawdzam dost─Öpno┼Ť─ç...
Dodaj ogłoszenie
2 osoby szukaj─ů tej ksi─ů┼╝ki

Moja Biblioteczka

Ju┼╝ przeczytana? Jak j─ů oceniasz?


Czy ja dobrze widz─Ö, ┼╝e znasz ksi─ů┼╝k─Ö Competitive Intelligence & Global Business? Koniecznie daj zna─ç, co o niej my┼Ťlisz w recenzji!
{}´ŞĆ Napisz pierwsz─ů recenzje

Moja opinia o ksi─ů┼╝ce

Cytaty z ksi─ů┼╝ki

O nie! Ksi─ů┼╝ka Competitive Intelligence & Global Business. czuje si─Ö pomini─Öta, bo nikt nie doda┼é jeszcze do niej cytatu. Mo┼╝e jej pomo┼╝esz i dodasz jaki┼Ť?
{} Dodaj cytat
  • O nas
  • Kontakt
  • Pomoc
  • Polityka prywatno┼Ťci
  • Regulamin
  • © 2021
    Zrobione z {} na Pradze Południe