Entrepreneurs

This new edition completely up-dates the text and takes account of recent work. New material replaces existing information so that individuals such as Michelle Mone (taking on giants) and Ken Morrison, and the stories of Yo Sushi and Lonely Planet are included.The following features are incorporated :Social enterprises (which generate income) are separated from community based ventures which are more grant dependent. The story of Aspire will be introduced and The Storm Model Agency The chapter on the Entrepreneurs of Silicon Valley is to be re-crafted and moved towards the end of the book. It covers both the entrepreneurs and the process and context issues that have helped explain the Silicon Valley phenomenon. The New Internet Entrepreneurs chapter is now to come immediately after Chapter 4 and will be rewritten to include new stories on E-Bay (success) and e-Toys (failure).. There is to be a stronger section on the characteristics of 'The Entrepreneur Enabler' - people who advise and support entrepreneurs . Web support materials and worked examples are to be written for academic adoptions.'This is an absorbing and illuminating read. Through hundreds of real life examples and case histories from every imaginable type of entrepreneur we can understand the talent, temperament and technique involved. Entrepreneurs are irrepressible and jump over fences most people would refuse.' Tony Robinson, Chief Executive, Small Firms Enterprise Development Initiative. 'This is the most comprehensive treatment of the entrepreneur on the market. It is a must for all potential entrepreneurs and for those involved in Government and academic programmes with responsibility for identifying, nurturing and developing the growing pool of entrepreneurial talent.' Dr Pat Frain, Director, University Industry Programme, University College Dublin.