The fact is, because they're the ones doing the day-to-day work, front-line employees see a great many problems and opportunities that their managers don't. But most organisations do very poorly at tapping into this extraordinary potential source of revenue-enhancing and savings-generating ideas. Drawing on extensive research and experience in more than 300 organisations around the world, Alan Robinson and Dean Schroeder show precisely how to take advantage of the virtually free, perpetually renewable resource of employee ideas. True excellence and sustainable competitive advantage'in every area, from productivity, to responsiveness, keeping costs low, quality and service delivery'is only possible with the attention to detail that comes from getting and implementing large numbers of ideas from employees.The fact is, because they're the ones doing the day-to-day work, front-line employees see a great many problems and opportunities that their managers don't. But most organisations do very poorly at tapping into this extraordinary potential source of revenue-enhancing and savings-generating ideas. Drawing on extensive research and experience in more than 300 organisations around the world, Alan Robinson and Dean Schroeder show precisely how to take advantage of the virtually free, perpetually renewable resource of employee ideas. True excellence and sustainable competitive advantage'in every area, from productivity, to responsiveness, keeping costs low, quality and service delivery'is only possible with the attention to detail that comes from getting and implementing large numbers of ideas from employees.Ideas are a perpetually-renewing, never-ending font of innovation.Implementing employee ideas is the only true competitive advantageĹźit's the small things that can't be copied.Asking employees for ideas is low-cost (free!) but offers enormous impact in increasing performance and improving workplace culture.Concepts and advice are based on the authorsĹź firsthand research in hundreds of organisations around the world and on their personal experience implementing these concepts in well over a hundred more.By the bestselling author of Corporate Creativity.