nspiring Designers: a sourcebook provides an insight into the minds of 18of the world's most distinguished designers working today. The bookcomprehensively explores what makes these designers critically andcommercially successful.Moreover, it poses the question: do designers possess a special somethingin their genetic make up-'cultural DNA'-that makes them flourish in thecontemporary design world? Inspiring Designers presents personal narratives of each designer'scultural development, providing a comprehensive overview of the iconicinfluences used in today's design practice. Each designer has beeninterviewed about their influences and sources of inspiration - buildings,products, films, artists, books, cars, music, magazines, people. As suchthe book provides a unique and accessible introduction to how inspirationworks within and informs our modern world.