Microeconomics Explore & Apply & Companion

For the 1-semester course in Microeconomic Principles.This easy to read and accessible text engages students with familiar real-world examples and applications that bring economics to life. Ayers/Collinge use an Explore & Apply theme to show students how economics is a part of their everyday lives and how it can be a useful tool in making personal decisions and evaluating policy decisions. Microeconomics: Explore & Apply, only 18 chapters, focuses on those topics that are at the heart of economics, making this text one of the briefest in the market. Examples of this focus include strong coverage of consumer and producer surplus; and straightforward coverage of market structure (Ch. 10), which allows you to streamline your presentation and not overwhelm your students with excessive mathematical detail.Explore & Apply Theme Integrated Throughout. Takes the students on an economic journey where they explore the theory and learn to apply the concepts.Explore & Apply Section-The final section in every chapter looks at a current, real-world policy issue or event and asks students to evaluate the issue using the tools presented in the chapter. The Explore & Apply section includes both domestic and international topics. Each Explore & Applyincludes 2 Thinking Criticallyquestions that promote economic reasoning and encourages students to consider more than one side of a debate. A compass icon in the end-of-chapter material identifies additional questions related to this section. Explore & Apply Icon-Throughout the text you will see a compass icon that refers to the Explore & Apply section. You will find this in the learning objectives, in the text itself, the end of chapter material, and in the ancillaries. Integrates this application of real world situations throughout the text, and really helps your students to see how economics is around them everyday.Snapshots-Numerous brief applications of the concepts are highlighted in each chapter. Allows students to pause and picture theory in action.QuickCheck Question and answer sets. Allows students to check their knowledge of a key concept before moving on to the next section.Learning Objectives-Each chapter opens with a list of objectives that establishes the goals and organization of the chapter. These objectives are then used as an organizational tool for the end-of-chapter summary. Provides students with a helpful and coherent way to review concepts in each chapter.Chapter 4, The Power of Prices. Offers strong and modern coverage of consumer and producer surplus.Chapter 11, Oligopoly and Monopolistic Competition -Very applications-oriented and lends itself well to the Explore & Apply integration. Provides strong game theory coverage.Chapter 16, Public Choice -Further reflection of the emphasis of public policy throughout the book. Highlights how politics sometimes plays a role in decision-making.Numbered Organization-For example, you can reference section 2.4 in the book, and easily find the corresponding material in the study guide, web-based supplements, instructor's manual, test bank, etc. Ties together the text and supplement package for ease of use for both professors and students.Accessible Coverage-Mathematics are used only where necessary. Focuses on intuition rather than technical detail.