What is happening in the brain when we drink too much alcohol, get high on Ecstasy or experience road rage? Emotion, says internationally acclaimed neuroscientist Susan Greenfield, is the building block of consciousness. As our minds develop we create a personalized inner world based on our experiences. But during periods of intense emotion, such as anger, fear or euphoria, we can literally lose our mind, returning to the mental state we experienced as infants. Challenging many preconceived notions, Susan Greenfield’s groundbreaking book seeks to answer one of science’s most enduring mysteries: how our unique sense of self is created. ‘The latest on the mysteries of the mind’Roy Porter, The Times ‘Challenging, original, readable and personal’Oliver Sachs ‘Thought-provoking … about the way we experience our lives’Maggie Gee, Daily Telegraph ‘A more humanly persuasive picture than anything that has gone before’Bryan Appleyard, New Statesman ‘Greenfield is an accessible and chatty writer and her lucid, humane and stimulating book puts subjective feeling back into an area from where it should never have been allowed to go missing’ Sunday Times