This handbook makes the arduous task of selecting a rheology modifier for a specific application much easier. Technologists can now avoid searching through the technical literature for likely candidates, contacting suppliers for information and recommendations, and paring the list of candidates down from hundreds to a few dozen. With the information provided by the author of the handbook, users can make choices quickly and easily.The book is divided into four useful sections. Part I reviews the fundamentals of rheology. Part II presents critical details on more than 1,000 commercially available rheology products, arranged alphabetically by chemical type, trade name and supplier's name.