Transforming New Technologies into Cash Flow

A major problem for managers in technology-intensive companies is how to successfully integrate their choice of technologies into competitive market strategies. "Transforming New Technologies into Cash Flow" develops and applies a simple but powerful new set of concepts to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. This unique book helps managers map and plan new strategic paths that successfully integrate bundles of technologies, product functionalities, end-user segments, and market networks to create market-focused strategies and competitive differentiation. The book uses case examples and provides a "Management Application Toolkit" of simple and tested maps, worksheets, and interactive cash flow spreadsheets to connect strategic path choices to long-term net cash flow that results in real financial success. "Transforming New Technologies into Cash Flow" is an essential professional resource for senior and middle multifunction managers in technology-intensive companies, technical, R&D, and engineering managers, and managers in executive education workshops.