Bridging the Culture Gap Practical Guide to International

As globalization gathers momentum, the contact between business people from other countries is becoming more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking. Bridging the Culture Gap, written by two of Cannings most experienced trainers, is a distillation of many years work and is based on the real-life business situations of their international clients. Youll find out how to:interpret the party line communicate with style get your message across play the conversation game be sensitive to other cultures mind your manners avoid the usual faux pas win the deal and so much more.