Business Essentials

<B></B> This <I>best-selling book</I> continues to present a <B>brief &#8220;no-nonsense &#8221; </B>approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies. <B></B> Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. <B></B> An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.