S. Beebe
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Communication helps students see the relationships among the concepts, skills, theories, and contexts of communication by anchoring all discussion around five fundamental communication principles. Written by experienced and highly regarded textbook authors and teachers, Communication: Principles for a Lifetime provides students with all the theory and skills necessary in the introductory course-in a manner that will help them to apply what they learn throughout their lives. Understanding that the challenge in any basic communication course is teaching students the myriad of skills, principles, and theories without overwhelming them, Beebe/Beebe/Ivy emphasize five key principles of communication throughout their book:Be aware of your communication with yourself and others. Effectively use and interpret verbal messages. Effectively use and interpret nonverbal messages. Listen and respond thoughtfully to others. Appropriately adapt messages to others. Providing both comprehensive and cutting-edge content about communication organized around these five themes, Beebe/Beebe/Ivy cover all of the topics expected in the basic course in a manner that will help both instructors and their students organize the extensive range of material.Pentagon model and icon-introduced in Chapter 1 and appearing on the inside cover and in the margins throughout the book-visually illustrate and help students see how text material relates to the five communication principles. "Ethics and Communication" box in every chapter emphasizes ethical principles and encourage students to explore ethical issues. "Technology and Communication" box in every chapter presents new, cutting-edge information about the increasingly important role of communication in society. "Diversity and Communication" box in every chapter enriches students' understanding about the role of diversity in communication. "Developing Your Speech Step by Step" boxes in the presentational unit illustrate one student's path toward creating and delivering an effective speech. "On the Web" boxes in every chapter point to websites where students can find Internet information to enrich their study of communication. "Principles for a Lifetime: Enhancing Your Skills" summaries highlight the connection between chapter topics and the five communication principles. Pedagogy includes: Learning objectives and chapter outlines Opening quote and work of art Boldface terms and marginal glossary "Recaps," periodic internal summaries of key sections Photographs, diagrams, and cartoons "Summary," a quick review of the chapter "Discussion and Review," chapter-end questions "Developing Your Skills: Putting Principles into Practice," chapter-end activities
Data wydania: 2006
ISBN: 978-0-205-46702-0, 9780205467020
J─Özyk: angielski
Wydawnictwo: Allyn & Bacon

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