Framework for Marketing Management & Marketing Plan

Framework for Marketing Management, 3/eFramework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.Marketing Plan Handbook and Marketing Plan Pro: International Edition, 2/eThe Marketing Plan Handbook, 2e, guides students through the development of a realistic, customized marketing plan. Its the only guide that includes Palo Alto's award winning Marketing PlanPro 6.0 software, which includes various sample marketing plans and helps students develop their own.