Gale Encyclopedia of e-commerce 2 vols

Theres no business like e-business. And theres no e-business guide like the Gale Encyclopedia to E-Commerce. This 2-volume set features 470 comprehensive and detailed essays on topics related to the emerging world of e-commerce. Gale Encyclopedia to E-Commerce provides access to the world of Internet commerce and addresses the concerns of those who want to join the ranks of the Internet business community. Budding e-trepreneurs, business students conducting research on Internet business and individuals looking to expand their current e-commerce strategies will gain tremendous insight and knowledge with this authoritative, comprehensive resource. The Gale Encyclopedia to E-Commerce presents invaluable answers to common questions e-trepreneurs or students have about Web site development, financing, advertising and more. The Encyclopedia also profiles individuals and organizations considered to be the industry leaders and innovators and covers significant events, case studies and legal issues important to understanding the current e-commerce environment. Some of the essays included are:Advanced Encryption Standard (AES Advertising, Online Auction Sites Banking, Online Jeff Bezos Business-to-Business (B2B) E-Commerce Business-to-Consumer (B2C) E-Commerce Digital Cash E-tailing David Filo Global e-commerce (Africa, Asia, Australia, Central and South America, Europe and North America) Internet Tax Freedom Act Novell Inc. Strategy Online ('Cyberstrategy').'These entries are both informative and entertaining and include not only thoe entries that one would almost certainly expect to find... but also a number of less-obvious but nonethless instructive enties that demonstrate some of the intricacies and subtle interconnections of the constantly evolving world of electronic business.' - ARBA (January 2003)