The first step in starting up a business is to draw up a detailed plan. Most providers of finance for start-ups or expansion insist on seeing a business plan before they will even consider the necessary funding. It is also necessary for any entrepreneur to clarify their aims and objectives, and a plan is a good way of achieving this. A business plan is essential -- it provides a blueprint for the future of a company and a benchmark against which to measure growth. The author introduces several small businesses as case studies, analysing their business plans, monitoring their progress and discussing their problems. Whether you are looking to start-up or expand, this practical advice will help you to prepare a plan that is tailored to the requirements of your business -one that will get you the financial backing needed.