IT S A BOY - IT S A GIRL

Self-brandingStorefronts around the world bearing their owners' namesIt's a Boy - It's a Girl adds a new dimension to the classic quest to finda name for new arrivals on planet earth: a name is a brand! Kirsten Dietzhas taken almost 300 photos to record company buildings and shop fronts inthe USA, Europe and Asia that carry the owner's name. From car showrooms tohairdressers and corner pubs, from supermarkets to flower shops andlaundries, countless fields of activity are open to the bearer of each name- an ideal way of helping new or expectant parents to make their choice.With names from Albert to Yusuf and from Acelya to Yvonne, thisdouble-fronted book (It's a Boy in one half, and flip it over to discoverIt's a Girl on the other) is also a beautifully designed photography book.