Jeffrey Gitomers Little Red Book of Sales Answers

This book is well-written. It is easy to read and keeps your interest in general, although it is sometimes a little repetitious and slow. I guess the author repeats the point to make sure you get it. Some of the author's ideas are new and thought-provoking, but you have to wade through some material which sounds like every other book on this topic, as well. In any case, if you are patient you will take away some neat new ideas that you will find yourself using and referring to. I like the examples and anecdotes he/she uses to illustrate his/her points - they are really interesting and I have found myself using the examples and referring to them in everyday conversations with people, which is great. I only wish that there were some more examples because it is not always easy to see the point when no example is offered