Marks of Excellence

An exploration of the trademark: its history, development, style, classification and relevance in today`s world. It includes discussion of its origins in heraldry, monograms, owner`s marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabet. This is an invaluable reference tool for design students and graphic designers, and is packed with nearly 600 illustrations of trademarks, logos, signs, advertisements, and images that inspired them.