A fresh modern approach, this lively application-rich text is one of the most accessible books intended for the undergraduate Intermediate Microeconomic market. A dedicated teacher, Don Waldman has written a book that speaks directly to students without talking down to them. This text provides an applications approach to the subject that will excite and engage students, while making the highly theoretic subject matter easier to understand. Its strong presentation of graphs also promotes better student comprehension.Applications approach helps to engage and generate student interest. Applications bring in current political and business events such as Enron, WorldCom, and 9/11, demonstrating to students the importance of the subject matter in their daily lives. Takes on controversial and provocative economic issues, such as organ selling, drug testing in baseball, and "collusion in the Ivy League" to spark student reading and lively classroom discussions. Universally praised "Common Errors" feature shows typical mistakes that students make so they can stay on track. Unique! Chapter 7 combines production and costs in one comprehensive chapter that help students grasp the interrelationship of these two dynamics. Modern economic topics such as Monopoly, Game Theory, Oligopoly, and Strategic Behavior begin in Part IV and run through the second half of the book. Graphically rich text with numerous figures promotes better student understanding. Also appropriate for courses in Managerial Economics. Chapter 18 includes a discussion of bond pricing, investing, and present value.