Multivariate Data Analysis 6e

For graduate-level courses in Marketing Research, Research Design and Data Analysis.Multivariate Data Analysis provides an applications-oriented introduction to multivariate data analysis for the nonstatistician by focusing on the fundamental concepts that affect the use of specific techniques. Question: Do your students struggle with the application and interpretation of various techniques in multivariate data analysis?NEW "Rules of Thumb" for the application and interpretation of the various techniques in multivariate data analysis. - These guidelines will facilitate utilization of techniques.- Example: "Rules of Thumb" are highlighted and integrated throughout the chapters to facilitate ease of use.