Running a Public Company

The road to an initial public offering (IPO) can be both expensive and time-consuming, requiring significant changes to a company. In addition, this shift also requires managers of private companies to bring their companies into compliance with the Securities and Exchange Commission (SEC) regulations or risk censure. Written by renowned accounting expert Steven Bragg, Running a Public Company: From IPO to SEC Reporting shortens the learning curve dramatically by itemizing the key steps in the process of going public, handling investors, and dealing with the SEC. Describing special accounting standards that only apply to public companies, this invaluable guide demystifies the process, reassuringly answering a multitude of questions managers may have, including:Why should I consider buying a shell company?How do I file for a listing on a stock exchange?What should I put in the investor relations section of my Web site?What is a road show, and how is it conducted?How do I deal with analysts, brokers, institutional investors, and individual investors?How do I impart information to investors while staying in compliance with Regulation FDWhat are the various methods for registering stock, and which ones are available to me?How do I file a Rule 10b5-1 stock trading plan?How do I obtain SEC filing codes?How do I reconcile non-GAAP information back to a standard GAAP measure?What information is included in a 10-K report, but not in a 10-Q report?What if I want to take my company private again?