Selling & Sales Management

Selling and Sales Management 7th Edition, is a long standing classic book, which has been revised and updated to take into account recent developments in the theory and practice of selling. As well as covering all important elements of the marketing mix, it places emphasis on international aspects of selling and sales management.Ideal for students on sales management, marketing and business studies courses as well as field sales people and sales managers. The book is also essential reading for those taking professional qualifications at the CAM, the Instituteof Salesand Marketing Management and LCCI.Each chapter concludes with a mini case study and practical exercises to reinforce key concepts for students.Formal practice exam questions help students prepare for forthcoming assessment.Full discussion of the role of selling as a part of an integrated marketing communications programme demonstrates the importance of selling on every level.