Sport Recreation and Tourism Event Management

Sport, Recreation and Tourism Event Management encourages students to apply theoretical foundations as they think through the requirements for any specific event, teaching them to develop a knowledge strategy for event management that will guide them into their future in the field. This text focuses specifically on the operational planning component and the role of the event manager as the planner and facilitator, providing theoretical foundations behind the activities for planning. Full of industry case studies strengthening the featured academic theory, and devoid of the standard to do lists found in other texts in the subject area, Sport, Recreation and Tourism Event Management is a must for students intent on entering the event management field.