The Design Entrepreneur: Turning Graphic Design Into Goods That Sell

Steven Heller, Lita Talarico
The Design Entrepreneur: Turning Graphic Design Into Goods That Sell
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Opis

Designers are used to working for clients, but there is nothing betterthan when the client is oneself. Graphic and product designers, who areskilled with the tools and masters aesthetics, are now in the forefront ofthis growing entrepreneur movement. Whether personal or collective, driveis the common denominator of all entrepreneurial pursuit; of course, thencomes the brilliant idea; and finally the fervent wherewithal to make andmarket the result. The Design Entrepreneur is the first book to survey thisnew field and showcase the innovators who are creating everything frombooks to furniture, clothes to magazines, plates to surfboards, and more.Through case studies with designers like Dave Eggers, Maira Kalman, CharlesSpencer Anderson, Seymour Chwast, Jet Mous, Nicholas Callaway, Jordi Dur├│,and over thirty more from the United States and Europe, this book exploresthe whys, hows, and wherefores of the conception and production processes.The design entrepreneur must take the leap away from the safety of thetraditional designer role into the precarious territory where the publicdecides what works and what doesn't. This is the book that shows how thatis accomplished.
ISBN: 978-1-59253-706-8, 9781592537068
J─Özyk: angielski
Wydawnictwo: ROCKPORT

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