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Pearson Education is pleased to announce the publication of the Enhanced Media Edition of Exploring Corporate Strategy: Johnson, Scholes & Whittington, 7th Edition. What Cases: 1405845996

An avalanche of acronyms, terms-of-art, buzz words, and short-hand phraseology confronts todays busy communications professionals. Now in its 3rd edition, "Tech Terms" is an invaluable learning tool t...

The starting point for this comparative study on the role of English within the media worlds of European youth is recognition of the increasing importance of communication with peoples from other cult...

This book examines the relationship between medicine and the media in 1960s Britain, when the first wave of heart transplants were as much media as medical events and marked a decisive period in post-...

Online learning is transcending from the text-rich educational experience of the past to a video- and audio-rich learning transformation. The greater levels of media-rich content and media-rich intera...

Come on Down? represents an introduction to popular media culture in Britain since 1945. It discusses the ways in which popular culture can be studied, understood and appreciated, and covers its key a...

Interactive advertising and new media have come a long way from simple pop-up ads and banners. Among the winners in this year's 2008 One Show Interactive Awards, you'll find work that inspires, entert...

Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz appl...

This detailed and analytical handbook is a major source of reference for those with an interest in the wireless explosion in the Asia-Pacific region. It includes thematic papers on WiFi/WLL, wireless ...

This book contributes to the theoretical and policy debate on the existence of a European public sphere. It presents a critical discussion of the links between media, history and politics in Europe to...

FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign's mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Unt...

The definitive guide for using social media to build more effective organizations Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional rel...

Imagi-Nations and Borderless Television neatly captures the revolution that television in Asia has gone through over the last 15 years…. Important for anyone wishing to understand the future of Asian...

Z recenzji wydawniczej: "The rate of the changes is of significant importance and specifically affects the seniors’ lives. Elders, due to their age and changing social position, are often deprived of...

This title is a greatly expanded and updated second edition of the original volume published by Elsevier in 1986. New material has been integrated with the original content in an organized and compreh...

Since the rise of television, much radio consists of 'capsule' news and music formats which are heard as background to other activities. However the medium offers a great deal more. This collection of...