Building on the strengths of the earlier edition, the Second Edition of Services Marketing Management illustrates how to manage a market-oriented service organization and deliver excellent service qua...
Despite significant progress due to public health campaigns and other policy efforts, smoking continues to be a serious health threat throughout the world. In addition, sedentary lifestyles, poor diet...
The early chapters of this book summarize the principles and methods of epidemiology, the biology of cancer, cancer genetics, the potential of biomarkers, and burden of cancer around the world. Then,...
Introgression is the incorporation of a gene from one organism complex into another as a result of hybridization. A major concern of the use of genetically modified plants is the unintentional spread ...
All papers have been peer-reviewed. This volume gives an updated overview of current interdisciplinary studies on complex systems and nonextensive statistical mechanics. It is an ideal starting point ...
Seit mehr als tausend Jahren sind Polen und Deutsche Nachbarn in Europa. Ihre gemeinsame Geschichte hat Höhen und Tiefen erlebt. Die schrecklichen Ereignisse des Zweiten Weltkriegs, als von deutscher...
For upper-level undergraduate or MBA "core" courses in Marketing Management.This book is perfect for getting to the core concepts for any Marketing Management course, but particularly fitting for inst...
Szereg studiów historyczno-literackich, dotyczących postaci Heinego i współczesnych mu postaci historycznych.