Dave Chaffey is an Internet marketing trainer and consultant for Marketing Insights Limited. He is a lecturer on e-marketing courses at Cranfield and Warwick Universities and the Institute of Direct Marketing. Dave has been recognised by the CIM as one of the 50 marketing 'gurus' worldwide who have shaped the future of marketing.
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Zostań fanem autora:
Dr Dave Chaffey
Autor, 61 lat
Urodzony 10 kwietnia 1963 roku
Książki
/26b9c4d76f42ee51e99475e6ccde0f9a/n/e-business-and-e-commerce-management)
E-Business and E-Commerce Management
Dr Dave Chaffey
Seria:
Financial Times
Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemp...
/15644ba0aa7d60c07da1acf5a3a195d9/n/e-business-and-e-commerce-management-strategy-implementation-and-practice)
E-Business and E-Commerce Management. Strategy, Implementation and Practice
Dr Dave Chaffey
Seria:
Financial Times
Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is ...
/e3da01ca9d7be23e66249b04008f1472/n/internet-marketing-strategy-implementation-and-practice)
2 wydania
Internet Marketing. Strategy, Implementation and Practice
Dr Dave Chaffey, Fiona Ellis-Chadwick, Kevin Johnston, Richard Mayer
Seria:
Financial Times
The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison ...
/be5a88ed03ed42bfdcfded937ca3a9e5/n/total-e-mail-marketing)
2 wydania
Total E-mail Marketing
Dr Dave Chaffey
E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author’s successful ...
/42deacb77faf21c8b2959c30757caa59/n/emarketing-excellence)
2 wydania
eMarketing eXcellence
Dr Dave Chaffey, P.R. Smith
As with the rest of the Emarketing Essentials series, the key features of Emarketing Excellence are that it is: * Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can b...
