Branding Logos. From the first sketch final trademark is an interestingselection of international designers showing us how to design a logo, stepby step, from the initial sketch to the final logo and its applications tovarious brands. All trademarks, without exception, have a name and a logoby which they are identified and distinguished from others. Through thepages of this book each and every designer shows us how to start workingthe main idea and how to develope the concept until that idea becomes areal logo.