Eat Me

Showcases international food packaging graphic design, from designer lines such as Phillipe Starck's bottle water, to the pop kitsch of Japanese sweet wrappers, and from super-branded icons to in-house lines and own brands. The book features insights from professionals in the business and essays exploring the practical and psychological issues governing successful work. It also takes three international design groups working in the field as case studies for in-depth analysis, following the designers through the process, from brief to launch.