Giants of Sales

"The Giants of Sales" introduces readers to John Henry Patterson, Dale Carnegie, Joe Girard, and Elmer Wheeler - all true innovators of great salesmanship. The book presents the fascinating, time-tested techniques of these sales gurus, and demonstrates how they are still powerful tools salespeople should use today. Part history and part how-to, this unique book literally brings the sales strategies to life in the stories of the men who developed them - and changed the face of selling forever.