The advertising industry is a notoriously difficult industry to break into. Its mystique is further obscured by the lack of information available to help prospective employees. This book destroys all the myths and tells you exactly how to get that dream job. It tells you what an account manager actually does, why you will be expected to work 12-hour days, why you should never send your resume in a colored envelope, and how you can get a job just by talking loudly on the subway. Written by one of the UK's acknowledged experts, this will be, for many people, the most useful book they ever buy.